LinkedIn strategy and writing
We plan the topics for your company page and executive profiles, then write in each person's voice. Your product, customers and industry expertise give us something specific to say throughout the month.
Social media for B2B & SaaS
Social content your buyers can use.
We turn your team's expertise, customer stories and product updates into LinkedIn content people have a reason to read. Our team handles the strategy, design, writing and publishing, with room to respond as your business changes.
LinkedInStrategy + creative
Writing, design and publishing with one ongoing team.
LinkedIn, thoughtfully managedCompany pagesExecutive profilesOriginal designOngoing content
What we do
Put your expertise in front of the people you're trying to reach.
Your team already has useful ideas in research, sales conversations and customer work. We help decide which ones belong on social and create the posts that make them clear.
Graphics and carousels
We create original graphics, document posts and motion within your brand. A report can become a visual explanation; a product update can show a buyer what they can do differently.
Expert and customer stories
We work from interviews, approved case studies, webinars and existing recordings to create stories people can learn from. Your experts contribute their knowledge; we handle the writing and editing.
Publishing and reporting
We manage the calendar and publish the content you approve. We review who responds, what they engage with and where they click, then use those findings to plan the next round.
An ongoing social team, built around yours.
We work with your marketing lead, designers and subject experts, using the materials you've already invested in. We can run the ongoing social program or take responsibility for the areas where you need more support.
Most of this work happens remotely. Graphics, carousels, written posts and edits of existing footage give us plenty to work with; we plan new filming when it serves a specific idea.
Selected work
LinkedIn for a publicly traded rewards company.
We create B2B LinkedIn content that explains digital offers, loyalty programs and performance measurement to brand marketers and agency buyers. The work includes content strategy, writing, graphic design and publishing within the company's brand guidelines.
A technical product needs a clear explanation for the people buying it. We work with the marketing team to turn approved research and product information into posts for that audience.
- LinkedIn strategyIdeas developed for brand marketers and agency buyers.
- Copywriting & designClear explanations within the company’s visual identity.
- PublishingAn ongoing calendar, reviewed with the marketing team.
How we work
A clear plan, with the work handled.
- 01
Learn the business
We get to know your buyers, product and existing content, then agree on the channels and goals for the program.
- 02
Set the direction
We develop the topics, visual approach and publishing plan with your team, including who reviews each piece.
- 03
Create and publish
We write and design the content, make revisions and publish once you approve it.
- 04
Review and improve
We look at the response with you and adjust the next month's content around what we're learning.
A few details
Working with Altitude.
Do we need to film every month?
No. We can build the program around your research, product materials, customer stories and existing recordings. If new video would help, we'll agree on the approach and scope with you.
Can you work with our internal marketing team?
Yes. We can own the social calendar and production while your team provides product knowledge and approvals, or support a specific part of your existing program.
Is this only for LinkedIn?
LinkedIn is the focus for B2B work. We can include other channels when they suit your audience and goals, with the scope agreed before we begin.
What does an engagement look like?
We propose a monthly retainer with a six- or twelve-month agreement. We'll outline the channels, content, responsibilities and review process around what your team needs.
Let's talk about your social.
Tell us about your company, who you're trying to reach and what you'd like to do with social. We'd love to learn more and show you relevant work.
Or email hello@altitude.social