We help startups explain their products and build an audience through social. Product demos, founder stories, video and design, with a team to manage the launch and keep creating as the business grows.
Product storiesA useful demo can start with a problem someone recognizes. A founder story can explain why you cared enough to build the solution. We develop those ideas with you and make the content for the places your audience spends time.
We plan the social story before your announcement, create the launch content and keep the follow-up going. That can include previews, demos, founder posts and answers to the questions people ask once they've seen the product.
We make screen recordings, product walkthroughs and short videos that show what someone can do with your product. We handle concepts, scripts and editing, with remote recording or a planned shoot where it makes sense.
We help founders explain their decisions and customers describe their experience. Interviews, written posts and video give people a way to understand the company through the people building and using it.
We create the graphics, write the posts and manage the calendar as you release features and learn from your audience. The content develops with the product, with regular reporting to help us decide what to make next.
We build the plan around the people you want to reach. That might mean product videos for Instagram and TikTok, founder posts on LinkedIn and X, or a combination of channels with different jobs to do.
We can work from existing footage, record remotely with your team or plan production around a launch. We agree on the filming approach before work begins.
Our past work includes ongoing social content for a venture-backed consumer AI hardware startup. We helped explain the product through design, video and social storytelling.
Our startup experience also includes work with a venture-backed travel AI company.
Show us what you're building, who it's for and what's coming next. We agree on the audience, channels and goals.
We develop the creative direction and calendar around your launch, product updates and the stories your team can tell.
We handle writing, design and editing, coordinate any recording and publish the content you approve.
We review the response and questions from your audience, then use them to shape the next demos, stories and posts.
Both. We work on consumer products as well as business software, with the creative and channels chosen for the people you're trying to reach.
Yes. We can build an ongoing social program around your product, customers and upcoming releases. A new feature or a customer story can give us a useful place to start.
No. We can combine product recordings, graphics and existing footage with occasional founder or customer interviews. We'll plan the mix around the product and the time your team can give it.
Yes. Our focus is ongoing monthly retainers with six- or twelve-month agreements. We can plan launch work within that relationship and keep creating as the company develops.
Tell us about your product and what you have coming up. We'll walk you through relevant work and discuss how we could help with the launch or ongoing social.
Or email hello@altitude.socialTell us a little about your business and what you need from social.